Every industry gets stuck in a different place.
An electrician loses jobs at a different point than a hairdresser loses bookings or a kebab shop loses guests. So we wrote down, for four industries, where things typically go wrong online and what we do about it. For Cologne, Düsseldorf, Bonn and Essen we also show how people search there.
Four industries
Restaurants & cafés
Restaurant, café, takeaway, kebab shop
A menu as text instead of a photo, opening hours that are right, more reviews and less dependence on delivery platforms. Plus our own test of what AI assistants say about cafés and kebab shops.
In your city
Hair & beauty
Hairdresser, barbershop, beauty salon, nail studio
Online booking after hours too, fewer no-shows, an Instagram presence that leads to bookings, and prices people can see beforehand.
In your city
Trades
Electrician, plumbing, heating, painter, roofer
Getting found in your own service area, receiving enquiries with all the details you need, and replying quickly, even when you are on site.
In your city
Online shops & retail
Online shop, store with web shop, B2B shop
Product pages with substance, a checkout without hurdles, shipping costs people see beforehand, and a shop that passes on no data without consent.
In your city
Why Cologne, Düsseldorf, Bonn and Essen?
In October 2026 we ran our own test in these four cities: we asked an AI assistant about cafés and kebab shops and compared the answers with Google’s results. Each city searches differently, so each has its own page with districts and typical searches. Your business is somewhere else? The industry pages apply everywhere, and the full check works in any city and any country.
Your industry is not listed?
The problems are often more alike than you would think. Tell us in a free first call how customers find you, and we will tell you plainly whether and where we can help.
Rather look for yourself first? Run the free full check