Latest article · Digital consulting
Small business software: which tools you really need
Too many tools eat time, too few leave gaps. Here is how a small firm finds the few tools it needs and tests them with real work first.
6 min read
Blog: websites, CRM and AI for small businesses
Digital topics, plainly explained.
Websites, CRM, automation and marketing, explained for owners of small and mid-sized companies in Germany. One question per article, answered with steps you can act on.
7 articles
7 articles shownNewest first
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AI for small business: what it does well and where it fails
A bakery answers order enquiries with AI drafts. What saves time there, and why the owner still checks every reply before it goes out.
5 min read
Automation
Automation ideas for small businesses: ten tasks to start with
Quotes, appointment confirmations and double data entry cost time every week. Here is how to find the task worth automating first.
5 min read
CRM
When switching from Excel to a CRM is worth it
Duplicate customer entries, lost follow-ups and a status only one person knows. These are the signs that Excel no longer does the job.
5 min read
Marketing
Google Business Profile setup: a step-by-step guide for small businesses
Wrong hours, missing photos or an unverified listing leave local customers with an incomplete picture of your business. Here is how to set it up properly.
5 min read
Websites
Should you build a new website or relaunch the old one?
Your old site is hard to edit and looks wrong on a phone. Here is how to decide between an update and a relaunch without losing your place on Google.
6 min read
Digital consulting
Digitalisation in a small business: where to start
Digitalisation fails when a small firm tries everything at once. Start with one costly task, write down how it works, and change only that.
5 min read
Read by topic
Each topic has its own page with only its articles. Here is what each one covers.
- WebsitesPlanning, relaunching and running a company website that brings in enquiries.1 article: Show these articles
- CRMKeeping customers, enquiries and follow-ups in one place instead of in heads and inboxes.1 article: Show these articles
- AutomationTaking repeated office work, like quotes, invoices and reminders, off your team’s desk.1 article: Show these articles
- MarketingLocal search, social media and ads, planned with a budget you can follow.1 article: Show these articles
- Digital consultingChoosing tools, mapping processes and deciding what to do first.2 articles: Show these articles
- AIWhere AI assistants help a small company, and where they do not.1 article: Show these articles
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